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2-minute Accordance 12 promotional video released


David Sanford
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So, how does it feel to use Accordance 12? Watch https://vimeo.com/189265691

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This video ticks all of the boxes needed to make an advertisement for an apple product or application:

 

 - electronic marimba or Glockenspiel music

 - pictures of young people using the product

 - professional voiceover

 

I especially loved the cup of coffee for the guy using the iMac, it may as well have been me on the video. :D Anyway, I am thoroughly enjoying Accordance 12, thanks you guys!

Edited by Ιακοβ
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I enjoyed the video and there were several older people in there... I cannot be certain of the exact demographics of users but would bet there are plenty of younger ones. 

 

Dan

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Young or otherwise I think the guy at the 55 second mark has a nose piercing, which he removed for the filming. Radical!

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Very cool... my first thought was it was a pot mark of some sort but I think you are right it appears to be a pricing hole.... I am so boring I just have one earring  that when there is just a celtic trinitarian knott.

 

-Dan

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Well it's not so much the young people itself, but more creating the picture of the range of people in a range of uses. Achieving the desired effect of drawing a person into imagining themselves using it—seeing how the product might work in their day to day life if they buy it. Long story short, very well made (even if personally I am so over Marimba/Glockenspiel backing tracks)

Edited by Ιακοβ
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Young or otherwise I think the guy at the 55 second mark has a nose piercing, which he removed for the filming. Radical!

 

I have a hunch the main target audience will connect better with someone who does not have a nose piercing. :D

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Did anyone see the clip of the person holding the iPad and opening Accordance using mind control? Didn't touch the screen once!

 

Jump to 01:34. :)

Edited by Alistair
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I did run into online a CoE priest who had  tongue, ear and eyebrow piercings but that was back in 2012 today he appear to be free of them.... but I suspect that many uses would be less than happy to see much metal on their minister be it man or woman.

 

-Dan

Edited by Dan Francis
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Unless you belong to one of those new fancy fandangled churches rely in part on the pastor being "super hip" in an attempt to break down a perceived generational gap and any other preconceived notions that the youth of today feel that would prevent them from stepping foot in a church building :D

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